loss leader

Supermarkets use loss leaders to attract customers who then purchase more profitable items.超市利用亏本销售品来吸引顾客，然后顾客会购买更多利润更高的商品。

Offering a loss leader can be an effective strategy for entering a new market segment.提供亏本销售品可以成为进入新市场细分领域的一种有效策略。