loss aversion

Loss aversion explains why investors often hold losing stocks too long rather than realising the loss.损失厌恶解释了为什么投资者常常将亏损的股票握在手里太久，而不是去实现亏损。

Marketing campaigns that highlight potential losses exploit consumers' loss aversion.强调潜在损失的营销活动利用了消费者的损失厌恶。