behavioural economics

Behavioural economics challenges the assumption that individuals always make rational economic decisions.行为经济学对个人总是做出理性经济决策的假设提出了挑战。

Nudge theory, a branch of behavioural economics, has influenced public policy in many countries.作为行为经济学的一个分支，助推理论影响了许多国家的公共政策。