bounded rationality

The concept of bounded rationality acknowledges that decision-makers operate with limited information and cognitive capacity.有限理性概念承认，决策者在行动时，其信息和认知能力是有限的。

Bounded rationality explains why firms often adopt simple rules of thumb rather than optimal strategies.有限理性解释了为什么企业往往采用简单的经验法则，而不是最优战略。