Nvidia went through about a decade where we were investing in the future, and the markets didn't exist.
At that time, the only market was computer graphics.
For ten to fifteen years, the markets that fuel Nvidia today just didn't exist.
How do you keep going when there's no evidence of a market?
You're always looking for that market.
Before a market exists, you still need early indicators of future success.
Key performance indicators, KPIs, are hard to understand.
We have this phrase called EOIFS—early indicators of future success.
It helps people to give the company hope that, hey, look, we solved this problem.