When someone hits the follow button, they receive a message. It's really simple, but the amount of flexibility you can have is amazing. We always try to go beyond just sharing a static link because we want to create real interaction.
You can actually ask a question when somebody follows you, which helps you get to know your audience better. For example, if the trigger is someone following you, you could ask, "What type of interesting nutrition tips do you want to hear more about?" You can offer several options, like easy recipes or tips for daily life.
Once they respond, you can thank them. You can even report that message into the profile of the person, so you now have more information about your followers and the industry. This helps you provide better content.
We talked about deepening the relationship and the interactive nature of Instagram. This is the real power we're discussing.
